the 1950s- ad for Bic ball-point pen | Mo | Flickr
BIC | Ad concept: Every BIC has a story on Behance
Effective advertising: BIC pens | Greenwood Media Review
Pen eater - Bic advertisement by exlex84 on DeviantArt
Alvin Foo on Twitter: "A good pen will always be a good pen... problem is not many people are using it these days. BIC will always be my favorite, reliable and cost